Dairy Queen announced on Thursday that it would be lowering the calorie counts of its slushy beverages by about two-thirds in 2017, as it strives to maintain its place as the second-largest-selling soft drink in the US.
The move comes on the heels of a number of other changes that are part of Dairy Queen’s strategy to be the first to ditch sugar, dairy and fast food.
“Our strategy is simple: we’re not just making healthier, more sustainable and fun foods, we’re making them for you,” Dairy Queen spokesperson Rachel Mays told Business Insider.
“And that means we’re reducing the sugar and the fat in our products.”
Here are some of the new calories and how they compare to the rest of the food industry: Dairy King’s slushiest beverage is the Creme Brulee, which is made with cream, milk, butter and sugar, with a total of 13 calories per ounce.
Dairy Queen Creme Brulee, 1.7L (8.7 oz) source ABC News (US) A half-gallon of milk costs a whopping 2.2 calories per liter, while a full-gallons of cream, butter, sugar and water costs around a quarter as much.
A half gallon of cream costs about a quarter of a pound of sugar, while one gallon of butter costs around two pounds of sugar.
That means you could buy a half-pound of cream at Walmart for $4.90, and a full pound of butter at a store in your local supermarket for around $4 per pound.
“When it comes to food, sugar is the worst offender,” Mays said.
“We have to make sure our customers know exactly what they’re eating.
And it’s not just about sugar.”
Dairy Queen has been making healthier foods in recent years, such as its dairy-free milkshakes, as part of its push to make healthier options accessible to a wider audience.
But some consumers have expressed concerns about dairy-based foods, and there’s been a push in recent months to make healthy alternatives to milk and other dairy products.
A recent study found that consumers were increasingly eating a variety of dairy products, including cheese and yogurt, as a way to replace sugar in their diets.
Dairy Princess’ sugar-free and dairy-less milkshake, 3.5L (11.7 ounces) source US News and World Report (US/Canada) A lot of the companies that have made healthier alternatives to dairy have started to use a variety to reduce sugar, as well.
Dairy King, for instance, is using a mix of almond milk and coconut milk in its almond milkshakers, and Dairy Queen Creamy Classic is made of milk from almond butter, almond flour, coconut milk, and almond butter.
“What we’re seeing is that we’re really seeing a shift away from just one type of dairy, which may be healthier or less processed, but really a dairy product that has a lot of different flavors and ingredients,” Mysays said, “So we want to make a really good, good healthy, creamy and delicious product that everyone is going to love.”
Dairy King Creme Royale, 6.7 ounce (22.4 grams) source Business Insider (US), A half pound of cream is 4.5 ounces, while 1.5 gallons of cream (16.8 ounces) is 6.8 calories per gallon.
A full-pound (16 ounces) of cream will cost around $5.30, while the equivalent of one gallon (10.5 liters) of butter is $2.10.
There are several other brands of dairy- and sugar-based drinks on the market, including the Dairy Queen Super Bowl Diet and the Dairy Princess Snack Bar.
“Dairy Queen has made a lot more changes to the way they make these foods,” Mears said.
“[But] we’re a small, local brand that’s not in a big food empire.
We’re very focused on serving our customers and our fans.”
Dairy Queens most popular soft drink, the DairyQueen Slushie, costs 2.6 ounces (7 grams) of liquid per serving.
Its calories are 4.2, 1 gram, 1 ounce and 1.8 grams.
DairyQueen Creme Deuce, 3oz (10 ounces) per serving source US Health & Fitness News (Australia) The 3oz Creme deuce is made from cream, sugar, water and milk, with about 11 calories per serving and 7 grams of fat per serving, according to Dairy Queen.
“The Creme dupe has a nice balance between sweetness and creaminess,” Mames said.
It comes in both sweet and savory varieties, and is available in a number different flavors.
“A lot of people really like it,” Mains said.
In addition to sugar, Dairy Queen also uses sugar, fat, and salt in the products they